Class: New product planning

MaiTime

A concept-development project shaped through background research, prototype development, a mock digital launch plan, and a first-year operating plan for a team-created idea.

Project Overview

  • Role: Team Lead, Product Concept Originator, and Digital Strategist

  • Scope: New Product Protocol, SWOT Analysis, Visual App Prototyping, 1-Year Operating & Digital Launch Plan

  • Target Category: Productivity & Time-Management App (MaiTime)

  • Team Size: 6

  • Deliverable: Visual Prototype, Market Assessment, and GTM Strategy Presentation

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Challenge and Product Concept

Modern students and young professionals face severe digital fragmentation, juggling overcomplicated calendars, to-do lists, and time-tracking tools that lead to cognitive overload and burnout. MaiTime was conceptualized as a centralized, intuitive mobile application designed to streamline daily scheduling and eliminate time waste. The strategic objective was to validate market viability, establish a rigorous New Product Protocol, design a functional prototype, and engineer a multi-phase digital launch plan to drive rapid early adoption.

01

Initial Concept and Ideation

  • Developed the core product concept, core value proposition, and user experience flow focused on effortless daily planning.

02

SWOT and Competitive Analysis

  • Evaluated legacy productivity tools to identify product differentiation—pinpointing excessive customization complexity as a key market gap.

03

New Product Protocol (NPP)

  • Formulated foundational operating protocols, product boundaries, technical requirements, and target customer profiles to guide development milestones.

Digital Launch and First-Year Operating Strategy

First-year operating plan: Goals

  • Goals: Established quarterly objectives for year 1 from the designated product launch date. Tasks ranging from beta recruitment and testimonial collection in Q1, to improved retention mechanics and expanded integration in Q4.

First-year operating plan: KPIs

    • KPIs: Established specific metrics to measure each of our quarterly goals. These indicators work hand-in-hand with the objectives to align with the application team’s philosophy of continuous improvement.

Visual PRototype Delivery

  • Developed wireframes and prototype visuals to communicate core user interface loops, onboarding flows, and daily engagement hooks.